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I would ask: what kind of business funds expensive, losing products with cheap, high-selling ones? The answer is a bad one.

The companies that follow this type of model will find themselves falling behind the competition and doing nothing but producing a lot of juicy IP ripe for a takeover by a company with a better business plan.

Now I don't mean to say the apocalyptic scenario will win. I think the reality will be somewhere between the two: the big, immersive games are going to have to trim their budgets to remain competitive with the new "casual" games. I'm just saying I think the plan of funding big projects with the casual ones is a recipe for business suicide.