| Dryden said: The argument has not changed one bit from 2006. Critical mass for a consoles success starts with the $250 USD price point. The Playstation 3 is not $250, and will not be in 2009. Even if Sony cuts the console $100 (25%) it'll STILL be $300! This isn't to say that a AAA 1st party release can't/won't provide a short-term bump of 40,000 units here or 50,000 units there for a week, but Microsoft can match anything Sony wants to throw out there, and at this point they can keep the 360 at half the PS3s price until this generation is over. Think about that: When the PS3 is finally $250 in mid/late 2010, the 360 Arcade will be $129 or less. Sony is a deeply troubled company with no vision or direction, and that statement does not apply just to their gaming division. Unless Sony has a new Ericsson/PSP hybrid phone to compete with Apple and is planing dirt cheap OLED TVs, no, 2009 will not be Sony's year. 2010 won't be either. I don't think they've even hit bottom yet. Give this current economy a full year, not just a single quarter. 2009 is going to be very, very bad for Sony. Hopefully, this downturn sparks fundamental changes that Sony has needed to occur for the past ten years when the company has been run poorly. I LOVE my PS3, but the system has flaws. I think, like Nintendo in years past, Sony needs to get humbled this gen. |
This is the answer. Sony CANNOT match the price MS can drop their price to. s--t i hate anti competitive low ball pricing mutha fubars. Put small business owners out of business because they can charge much less than the average price. This is exactly what MS will do.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
