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Zlejedi said:
First thing: PC sales are huge remember they are tracking stuff like sims and other casual junk too.

Second: UK is canibilizing a lot of sales from other EU countries I'm saving around 50% of cash by simply buing my games there.

PC sales made up 12% of first half 2008 sales, this is accounted for in the estimated YTD sales. Lots of people import games from Japan too.