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seece said:
Viper1 said:
Comrade Tovya said:
Hmm, the big question is why do 360 games sell so well? The attach rate is just obscene.

The attach rate isn't as obscene as you may think.  Even the GC had a higher attach rate at over 9 per games sold per system.

 

In fact, attach rate is a very bad metric on its own.  Time plays a huge role in the increase of an attach rate but is not part of the attach rate formula.   To explain, let's hypoethize a scenario.

 

Say all 3 7th generation console owners buy 3 new gamers per year.

The X360 has now had 3 years worth of sales which would give an average of 9 games per console.
The PS3 and Wii at the same rate would have just 6 games sold per console with their 2 years on the market.

The X360 appears to have a higher attach rate, 9 to 6, yet the actual sales rate is exactly the same, 3 per year.

 

Skewed logic. Say 30% of 360 owners have had their 360 for the full 3 years, 3 games per year is 9 games, the other 40% had theirs for 2 years, 3 games per year is 6 games ... the other 40% bought thiers last year, 3 games per year is 3 games

 

 

It's not skewed logic, it's a baseline set of figures.  It simply established the factor of time and how it plays a role in the increase of an attach rate.

If you'll note, the numbers were just for averages.  If you want, we'll use the same 3 game per year average but apply some real hardware sales figures to the formula.

X360:
Year 1 - 5.5 million x 3 = 16.5 million software
Year 2 - 13.3 million x 3 = 39.9 million software
Year 3 - 23.0 million x 3 = 69.0 million software

Total - 23.0 million   ||  125.4 million software = 5.4 per console.

 

PS3:
Year 1 - 5.6 million x 3 = 16.8 million software
Year 2 - 16.5 million x 3 = 49.5 million software

Total - 16.5 million  ||  66.3 million software = 4.0 per console.

 

See how even though the sales rate for software was equal, time has given the actual attach rate advantage to the X360 even though both console sold the exact same number of units per console owner per year....3.

 

 

 



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