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RAZurrection said:
It's amazing how many people think a drop of 20nm on one component will somehow reduce over $150 off the cost.

Process shrinks are a landmark, not the whole picture. When they transition to a smaller process node they can use cheaper heatsinks, motherboard componentry (Power regulation especially) and power supply units on top of any savings on the chips themselves. Furthermore as a process matures costs go down even more as the proportion of good/bad chips per wafer generally improve with time.

 



Tease.