Cell 45nm mass production is due when? Q1/Q2?
This is how I expect them to do their price cuts.
Q1/Q2 U.S.A: Cut the price to $350/$450 to stem the bleeding in this region. They need to act here first and quickly, Others can wait because they do not have to move as quickly in that region. If they wait till the end of the year they may as well put their tail between their legs and kiss this region goodbye.
Q3/Q4 When they release their updated PS3s (Takes about half a year going by Jasper production vs release dates on the Xbox 360) with the Cell 45nm cut the price by $50 in the U.S and Europe for all models and reintroduce the old 80gb style backwards compatibilty and then keep that expensive model $100-150 more than the cheaper PS3 SKU and keep it profitable.
Give the 160gb system REAL value besides the increased price and aim to be profitable with this SKU to balance out the cheaper SKU sold at a loss. If a PS2 costs $150 with memory card, then its justifyable to charge the PS3+PS2 price for this SKU. Include a memory card reader for free to encourage transition.
So at the end of the year, the price should be something like
$300 80gb/$400 or $450 160gb in the U.S and $350/$450 80gb or $500 160gb in the E.U (Euros not $$ lol, stupid keyboard)
Tease.
