They will drop the price in the first three months of 2009. And again before Christmas if sales don't pick up dramatically. It's at the point where Sony can't even worry about losing money on sales of the PS3 but time to start be concerned about the brand name of Playstation. They can't afford to be so far behind in sales because it hurts their brand.
It's like Nintendo, they were almost sort of a joke as far as consoles go for a while. They're still going to have a hard time trying to be considered anything but a family console. A company has to try to protect their image. Sony has lost a lot of the image they earned through PS1 and PS2. So they will do whatever they need to gain their image back. Lets face it, the first two Playstation systems each sold well over 100 million and at the rate the PS3 is headed, it wouldn't sell 50 million lifetime.
The only way Sony can change that is through price drops. We've seen some big name games come out for the PS3 and all it does is cause a spike for a couple weeks and sales fall back down. Sony needs to drop the price and do it as soon as possible.
I'll come up with something better eventually...
