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I want to repeat this for emphasis. Kn mentioned that games are different than other mediums because they have a "very limited audience," using his terms.

It's important to note that we are learning right now -- as we watch here at VGChartz -- the expansion of video games into demographics like women over 40, young girls and the elderly.

Which means that KN's own example, that he had used as evidence for his point, is in fact tremendously good evidence against it. If video games have traditionally had a "very limited audience," which I'd actually agree they have, this has purely been the fault of video game companies themselves. It isn't as if video games have some inherent property that automatically causes a small audience, the limited audience has been a consequence of the choices video game companies have made. It would be like the music industry only making heavy metal music, and then insisting that their financial woes are a consequence of a "limited audience."

The whole reason the appeal of video games had previously been limited is because video game companies didn't know how to approach a larger audience, not because a larger audience couldn't exist. That is, in its very purest form, a failure of business practice.



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