| kn said: Stay the course but just have one damn model. We have 20, 40, 60, 80, 160. With BC, Without BC. With Memory Card Slots. Without Memory Card Slots. With Wifi. Without Wifi. Seriously, stay the course with ONE model that has PS2 BC in it and advertise the living hell out of it. Price reduce it as fast as economically feasible. The End. Seriously, Sony is throwing up one model/bundle after another and it is confusing for the average Joe Six Pack. The cool thing about a single SKU going forward is everyone knows what it is and as long as it isn't stripped, it will put a serious dent in the second hand market as people are going to be less likely to buy a unit if they aren't sure what features it has for sure. |
Microsoft seems to be doing just fine with multiple SKUs.
Sony's problem is that they keep changing them what seems to be every fifteen minutes and every one has less features than the model that preceded it.
$600.
That's Sony's core problem. Now that number may be $400, but it's still the same problem when the consumer doesn't see the value.
Again, Sony needs to ride it out. They won Blu-ray. Now, in three years, they'll need to feed a bit of that cash back into the Playstation brand because they fucking killed it for an optical format.
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