True. Exclusive AAA titles are hard to do now.
Mostly becuase the ridiculous costs to make them make it unfeasible to be exclusive to any console and sell the required numbers to qualify as significant ROI to the developers and publishers.
The rest is what we call "marketing"... A way to make people believe that something is more special then it really is. How believable the "marketing" is, is directly porportional to your total sales result. Microsoft is doing an excellent job at marketing... Tekken 6, Final Fantasy, RE5, GTA, etc. all former exclusives somehow made more special because they now ship on 360. They didn't magically change into anything better because of 360... They are simply available on it.







