Of course you can remove this "purple" thing.
You need to replace it with something like this:
http://www.cooling.pl/thermalright-hr05sli-chipset-cooler,produkt,1632.html
Edit: i've checked and this one won't work but you need to look for low profile replacement northbride cooling solutions.
Edit 2: you could also reduce the height of obstructing elements if the diffrence is minimal.
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