While im a big proponent of downloadable media, currently downloadable films & blueray movies are serving two different purposes.
You buy the blueray for quality, you download for convenience - until internet connections are enormously faster and hard drives are alot bigger, this will be the case for a while.
I agree that the downloadable content will hold a large market share in the years to come, but there are going to be a number of years between now and then, and blueray will fill that gap.
The other thing is, this belief by some consumers that they decide what the media will be...., the film studios decide what the media will be and we will like it or lump it, they have far too much invested in blueray now to jump ship onto yet another format, and any company trying to get in on the action this late in the game is frankly living in cukoo land.
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