NJ5 said:
Assuming that amount, it's not a real cash cow, but it's still an OK amount. Nothing extraordinary though, considering that Home likely cost more than $10 million to develop (one studio working for several years). Now if they can get real money from advertising, they might be on to something.
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Well, this is a lot of if's, but here it goes:
IF this is a regular amount of money spent every three minutes, one can assume that certain periods will have increased amounts of sales (those santa hats for example).
There are apparently several malls around (making it more profitable).
People may decrease spending, but if Sony increases the things that can be done in Home, it may be upheld or increased.
More people may enter home, increasing the amount of income.
More items can be bought per "pop", so it may actually be more.
It was said that home made more money already on its first day (or week, can't seem to remember) than the first week of their video service, and there were some very good movies available in that first week apparently.
So all in all, not even adding in the advertising, they may have a little cash cow of their own now (compared to subscription for live). Even if it cost 10 million to make, they'll get that back in little over a year (if these 40 dollars per 3 minutes is pretty accurate).
And let's not forget that Europeans pay in euro's, making it even more profitable for sony, compared to the US dollar.
