| Spankey said: -200 Billion Yen to ~ 50 Billion Yen in just 2 1/2 years? Not bad. not bad at all. Roll on April year end report and perhaps some tasty profit! |
3.5 billion in 2.5 years, don't know how that is "not bad." Wiping out 8 years of profits of the playstation brand at its peak is "not bad." Doesn't include the PS2 and PSP profits that have been helping, it's quite grim.
the graph shows things getting better and it was until the exchange rate went bad. The exchange rate is quite a lot lower than it was when they last reported i think they last reported at 105 yen to a dollar if i remember correctly. It's now at 90 (it floated around 117 in 2006) so that's gonna hurt pretty bad. They're only getting 36,000 yen for the sale of a playstation in the US instead of 42,000 like they did last quarter where they took a 350 million dollar loss.
Unfortunately it's completely out of their hands, that is why the stategy that Sony has been using is so flawed. Even though they lowered the price of the PS3 the exchange rate lowered the value of the dollar to yen by 25% since 2006.
Holiday quarter will see a bump in PS2 and PSP sales which will help but the exchange rate should kill all of that profit. If it ever does bounce back though things will look pretty good.
currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X
