| celine said: The funny thing was that the expectation for GTAIV was really high and was seen by those that don't understand the Wii success like a holy anchor that would save the HD twin's ship from the revolution. The laughs came from these expectation being washed away by GTA selling many units but selling very few consoles from both the sides. Wii huge sales were only the cherry on the cake in the general meltdown. |
Also funny was the comments of Anita Frazier of NPD on trying to justify why GTA did not sell HD consoles.
April NPD: GTA was only offered for 5 days so we will see more HD console sales in May.
"I had expected greater hardware sales for both platforms as well, and my hunch is that with only 5 days of GTA IV sales captured in this data set, we may see that lift when the May data is released. It could be that many of those that went to buy the game in its first 5 days at retail were already owners of one or both of the systems and that down the road game sales may spur hardware sales."
May NPD: Still no HD hardware bump but wait for June for graduations and father's day.
"The continued success of GTA IV is not translating into big hardware sales for either the PS3 or the 360 but there may yet to be a lift in June due to gift-giving for Father's Day and graduations."
June NPD: Still no hardware bump from GTA, in fact software sales fell off the top 10... But look at what MGS4 did for PS3!
While the long rumored "GTA IV Hardware Bump" never really came to pass, the PS3 certainly benefited from a MGS 4 hardware bump. ... . "Platform-exclusive content usually fuels hardware system purchases, and PS3 sales certainly reflect the impact of Metal Gear Solid 4. PS3 unit sales were the highest of any month outside of that recorded during previous November/December holiday timeframes," commented Frazier.
