theword said:
With lest than two weeks before the new year, it looks like Sony will achieve their own 08 PS3 sales projection. So what is the problem? The problem is everyone else is out performing while Sony is just performing! It is still hard to imagine that the formidable console King of last generation may have to settle for last place this generation. Not so fast! Sony may be a beaten down King, but they still have a few lethal punches waiting to be unleashed.
Great Brand Equity.
Sony as a brand has accumulated a huge amount of equity in it. This is like a huge rocket just waiting for the right fire button to be pushed. That button been pushed since the $599 price tag was announced...
2nd to none 1st Party Fire Power
It is Sony that owns more AAA 1st party studios then either Nintendo or MS. Granted, so far many of these 1st party did not produce the hits that helped move systems, but they all have the potential to do so. Imagine if, by some miracle, 80% of Sony 1st party make AAA hits next year. Sony would have so many exclusive hits that Microsoft would not know what to do to counter the onslaught. "By some Miracle" Do I need to say more? And I bet i could name more Nintendo ip's... try me. (I'm talking IP's... not Studios BTW)
$249 PS3
$299 won't be the mass system mover in this market. $249 is where the PS3 will need to be. Because of the BlueRay factor coupled with brand equity, public perceived value of the PS3 at $249 will be greater than whatever price point the 360 or Wii be at that point. By the time it reaches that price.... the Wii and 360 could very well be at $99.... plus it will be about another 2-3 years on the market before that happens...
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I think that pretty much sums it up.....
