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Nintendo has turned their image from "for kids" to "for families" and "for everyone."

Attack ads used to work because you just had to attack kids, and say that you're for 13 year old MEN, so all the 12 year old BOYS would feel insecure and really want your product.

But now if you attack Nintendo, it looks like you're attacking families or old people or girls or attacking everyone, and nobody likes that. You can't have a commercial saying old people and girls are dumb and real MEN play real awesome manly Gears of War and God of War.