Steroid on 23 December 2008
| NiKKoM said: Yeah.. those "don't underestimate the power of the playstation" ads were cool... Attacking ads just don't work anymore these days.. Marketing wise it seems to put an image on the advertiser as a bully.. which will stuck in people minds more then the attack on the competitior.. being seen as a bully is negative... |
I think Wii's appeal is that it's inclusive to all. An attack ad would need to be smart and some thought would need to be put into the process of both dissing the Wii while making it's own system just as inclusive. Regardless the strategy of letting Wii run aways with the entire casual market is not working.
