Thats interesting! They really are taking a page from Nintendos playbook and they actually look like they want to seriously compete in that market. 1000 people doesn't sound like alot but if you consider that if 5 people attend and they tell 3 people each and those people tell 2 people and of those people they each tell another person, the word spreads around.
What is it, 6 degrees of seperation between any person in the world? This sounds like extremely smart marketing, the best advertisement is word of mouth.
Tease.







