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Forums - Microsoft - Your mother: the 360's next "brand advocate"

The Wii is selling well cause the parents and grandparents are excited about it, why not 360?

http://arstechnica.com/journals/thumbs.ars/2008/12/22/your-mother-the-360s-next-brand-advocate

Selling children on video game consoles is a relatively easy thing, but if you can sell a parent on the idea of the console... you're going to make some money. Microsoft had 1,000 women throw "Xbox 360" parties at their homes with friends and family, in order to show off the family-friendly games and the media functions of the system. 

The women were given microwave popcorn, 1,600 points to spend on Xbox Live, a remote control, a three-month trial of Xbox Live, and a copy of Scene It? Box Office Smash in order to push the console on their guests. They had to provide their own systems.

 



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Thats interesting! They really are taking a page from Nintendos playbook and they actually look like they want to seriously compete in that market. 1000 people doesn't sound like alot but if you consider that if 5 people attend and they tell 3 people each and those people tell 2 people and of those people they each tell another person, the word spreads around.

What is it, 6 degrees of seperation between any person in the world? This sounds like extremely smart marketing, the best advertisement is word of mouth.



Tease.

This is interesting but I think the main problem is that the controller is too confusing for people that never touched a video game like I tryed to get my mom to play a few games but after a while she just gives up.



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Andres9888 said:
This is interesting but I think the main problem is that the controller is too confusing for people that never touched a video game like I tryed to get my mom to play a few games but after a while she just gives up.

 

 This.

But MS is definately learning from Nintendo's lead.



 

I would expect that this has far more to do with battling the XBox 360's "Bad" image with mothers than it has to do with battling the Wii ...

Recently, I overheard a woman argue with her husband about buying an XBox 360 for their son. The woman was 100% against the idea because the XBox 360 only had violent videogames, and child predators were all over XBox Live. Even though these claims were not (entirely) true, the fact that people believe them means that Microsoft has a problem.



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HappySqurriel said:

I would expect that this has far more to do with battling the XBox 360's "Bad" image with mothers than it has to do with battling the Wii ...

Recently, I overheard a woman argue with her husband about buying an XBox 360 for their son. The woman was 100% against the idea because the XBox 360 only had violent videogames, and child predators were all over XBox Live. Even though these claims were not (entirely) true, the fact that people believe them means that Microsoft has a problem.

 

Wheres FoxNews and their gutter journalism, to promote rumoured violent and child abuse stereotypes, when we need them.

 



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

go 360



Squilliam said:
Thats interesting! They really are taking a page from Nintendos playbook and they actually look like they want to seriously compete in that market. 1000 people doesn't sound like alot but if you consider that if 5 people attend and they tell 3 people each and those people tell 2 people and of those people they each tell another person, the word spreads around.

What is it, 6 degrees of seperation between any person in the world? This sounds like extremely smart marketing, the best advertisement is word of mouth.

Actually, they took a page from the Avon and Tuperware salesbook.