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PDF said:
I think it sells well due to name recognition. It was one of those titles we heard all about. So I think when some one knew buys a ps3 and try to think of games Heavenly sword is one of those games they think of.

Im not saying it has a lot of name power. Its a new ip after all but its an exclusive and did get a good amount of attention. Its also a good game just short.

 

This may be the case.  Personally, I think many of the titles publishes by Sony benefit from this.  If Resistance hadn't been pivoted by Sony into the position of THE title to get at launch, it would've never came close to 3 million in sales.  It probably would've fallen well behind Call of Duty 3, which has the luxury of brand recognition, and Resistance 2 would probably be barely approaching 500k right now.