bdbdbd said:
Yes. What's the idea in making BD a huge issue instead of the lack of appealing titles in the library? As you can see, the better the PS3 library is becoming, the less people use BD as a selling point for PS3. Becuase BD is an extra added bonus It's hurting Sony aswell, if they are selling PS3 at a loss, they lose money, if they are selling PS3 with less profit than standalone players, they make less money. Let's take a theoretical situation, where all the other HW manufacturers would stop making BD players, BD would soon end up being new UMD and be seen as "PS3 proprietary format". That would cause the studios to drop support. Sony still wants to sell PS3s. They will become more profitable, and their price model is that they make back money by selling games. If sony did not want to sell their console at a loss, they would have delayed the PS3 for even longer, and tried to decrease cost more before launch The potential of selling their movies to customers is very important. Basically any PS3 owner could buy BD movies, but since the majority of consoles traditionally are found in kids rooms, plugged into small SDTV, it is creating uncertainities for the userbase. And today, the studios really don't want to make bad investments. We really don't know where most of these consoles are, it is just guess work. Also, I am sure they could look at attach rates of movies to see how well they are selling, and that could give a rough estimate of how many PS3 owners are using bd. The Dark Knight BD launched recently and sold very well. It sold 100k in the UK, and sold 600k including US and Canada. Though that is the best selling (to my knowledge) non-bundled bd (Casino Royale has probably sold more) it does give some sort of indication how many people are buying these, and showing that there is a decent market out there. {figures from engadget} |
