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SMcc1887 said:
Sony executives have come out swinging following comments from Samsung executives that Blu ray will be dead in five years time.
Sony claim that Samsung's comment are a beat up and "couldn't be further from the truth."

TV Predictions claim that in a blog posted at Sony.com, Rick Clancy, a Sony senior vice president, defends Blu-ray by noting there are already millions of PlayStation 3 consoles in homes with Blu-ray players inside. He adds that Blu-ray should last for at least 10 years.

"I believe the value of this product is only going to increase for many years to come — perhaps a decade — as developers realize the true power of PS3 in the new games they create, and as the device's real world features like Blu-ray compatibility blend with new virtual and, yes, networked world features like PSN and Home," Clancy writes.

The Sony executive was reacting to a recent comment by Andy Griffiths, Samsung's UK director of consumer electronics.

"I think (Blu-ray) has 5 years left, I certainly wouldn't give it 10," Griffiths told the web site, Pocket-lint.

The remark was likely to irk fellow industry officials who are trying to create the perception that Blu-ray is a long-term replacement for the standard-def DVD. Additionally, in the same interview, Griffiths took some shots at his colleagues for what he labeled inferior disc players.

"Maybe they need better engineers," said Griffiths, according to Pocket-lint.

Griffiths did not explain why he believed that Blu-ray had a relatively short shelf life.
But Clancy said Hollywood has only "scratched the surface as far as Blu-ray movie and television titles are concerned. As we witnessed with DVD, you can expect thousands and thousands of high-definition titles to becoming to a Best Buy, Wal-mart and Blockbuster near you — not to mention via the mail through Netflix."

He added that millions of people are buying high-def TVs, which will make them likely candidates to eventually buy Blu-ray players.

"With all of this said, I believe the Blu-ray format will not only coexist with the networked era, but will actually enhance it for many years to come. In fact, you'll see it evolve this way in new products from Sony and, I suspect, others, including some of the early naysayers," Clancy wrote.



Seems they are riding heavily on the PS3 to carry the Blu Ray format.