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and about how many of those do you think people who aren't kids/kids at heart would want to play?  I sure can't picture many adults playing Naruto or Animal Crossing.  I'm not talking about Nintendo fanboys when I'm saying the ipod will expand gaming, you already obviously own a handheld and are willing to pay 40 bucks for whatever.  I'm talking about the 95+ % of the population that would never ever buy a DS for any reason and doesn't really want to play a game with cartoon characters (yes playing sudoku counts as gaming too, the revenue comes in just the same).  Selling to the same 100 million people world wide that bought a gameboy is does not expand the market.

You don't have a clue. Really. My mother has a DS. Yep. My mom. DS rules in EVERY demographic, something iPhone will never do.

Do your maths. DS is close to 100 million sold. That's far more than 5% of the market. Let's be generous and say that the complete potential market (Western world + Japan) is 1 billion (that's an overstatement) then 1/10 or 10% have a DS in the Western world. More than the iPhone will sell.

So now it's about expanding the market? Shall I grap the goalpost and run? Still nonsense, cause DS will be the most successfull handheld ever.