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I think the more logical answer is that they don't need to advertise the PS360 ones to sell but they do for the Wii. They obviously planned on doing this ahead because you pay in advance for so many commercials in a given time period. They payed for a lot. Sales should show the increases which is why I still think we are under tracking it in America. Wii is too mainstream of a console for that much advertising to not boost it at least a little.