From what I've read of Dgc1808's posts, he's not exactly the ideal person I'd be bitching about. Even if he were a Sony fanboy, until he starts pissing people off, I'm fine with the "spam."
To be honest, I find it humorous when he posts "Go Sony!" in a sales thread where everyone is pointing out how awful they're performing. It's entirely different than something like "The Wii sucks, why are people still buying that crap."