Erik Aston on 19 December 2008
Good thread.
Of course external things, like the economy, or the platform, affect third party publishers. The problem is when you start looking at those external things as the main determinent of your success or failure.
The reality is that only companies with bad business models are destroyed by a bad economy. The Japanese carmakers are taking a big hit right now. They aren't about to implode like Chrysler or GM.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
