299$/€ price point, if it doesn't happen too late. The PS3 is already doing really well for a 399 system, so it would do great with a big price cut.
I see a 50$/€ cut in march... the last price cut is more than one year ago, I guess the cost of each system has decreased... and (for example) here in france, Sony give a 50€ refund on each PS3 bought so I'm pretty sure they can handle it.
50$/€ will help but not enough though,
They will know Helgan belongs to Helghasts