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IMO the problem today is that core gamers are so dependent on reviews, that if a game scores below 7 no one will buy it. That's why development costs go up and profits go down, because the media has set and unreacheable standard that can't be followed by every dev, so maybe a project with a high budget that was reviewed poorly by the media, will flop so badly it could ruin the company.

It all depends on how their project gets received by the media. Gaming is fucked up.