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Wii games cost 10-20 dolalrs less than HD games out of the gate. Considering the licensing fees and shipping/packaging costs are the same no matter which platform you publish for one can asume that HD consoles are getting the developer/publisher atleast 10 dollars more for each copy sold.

If a game sells 500K on 360 and 500K on the Wii, the 360 version should logically net 5 million dollars more.

I am not in the industry so I can't really argue this point any better but this can be one of the reasons publishers arent doing more Wii developed games.