Squilliam said:
They don't need to drop $100 straight away. Its likely that a large number of people, maybe even a majority of potential PS3 customers still see the PS3 as the superior good and the Xbox 360 an inferior good. So therefore a ratio of even $250 vs $350 between the premium and 80gb PS3 is likely to come out more in Sonys favour than you would otherwise expect. My earlier prediction I made on Steam to Makingmusic was this, before the sudden bad news anyway: They cut the price $50 to $350 early in 2009 in the United States because thats where they need to take action the most. They offset the pricecut with revenue from games like Killzone 2 coming early next year and stem the most important area of bleeding. Then in late 2009 they cut the price again to $300? (maybe) and the price in Europe to $350 Euros. Its a reverse of what happened with the Xbox 360 in 2008 essentially. I don't know if they can do just that next year but I believe they can afford to wait until late 2009 before making any moves. If they don't make any moves in 2009 on price then 2010 is lost for them. |
No. That would be crazzy* if Sony didn't drop aggressively in Europe as well.
In Europe the PS3 is comparatively over-priced as we all know (has been since the start, and it's not got only to do with MS price drops but some other factor too... perhaps the strong Yen I dont know).
In Sweden the X360 Pro 60GB costs $300 while the 80GB PS3 costs $550! And I think the ratio is similar in western Europe where most countries have € (probably on average €240 for X360 60 GB and €430 for PS3 80GB).
And let me remind you that southern Europeans (such as Italy, Spain and Portugal) are even poorer than New Zeelanders lol.
* according to CrazzyMan a PS3+GT5 for 300 Euros = MUST HAVE
