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Million: Have you actually read Blue Ocean Strategy? If not, I suggest you do. Then you might understand why the Wii is priced the way it is and why they're not ramping production up super-fast.

I'm going to assume you haven't and sum up why: the Wii is priced low to ensure that the expanded market will actually look at it as a purchase option, and the production is not being ramped up super-fast because the threat of the Blue Ocean expanded market drying up is a perpetual threat.



Sky Render - Sanity is for the weak.