The Yen is Killing Sony - Is a PS3 Price Cut Even Possible for 2009??

[amirnetz]

DMeisterJ said:

amirnetz said:
Sony's next financial reports are going to be pivotal to the company's strategic direction.

The gaming division is making only 13% of Sony's revenue but for the last two years it is consistently dragging down the company's profict by over 50% . (NJ5 will have the exact numbers).

The Playstation brand had transitioned from being the flagship brand for the company and instead became the symbol of everything that went wrong with Sony. The business performance of the gaming division is highly visible and the PS3 had become the whipping boy for the press, analysts and investors. Most of them are not playing any games.

One more disasterous quarter in the gaming division, perhaps two, and Sony's management will be pushed to take drastic measures. With this economy and the kind of pressure it is under, anything is possible. Anything.

 Like cancelling the PS3, amirite?

>_>

Canceling the PS3 is the most drastic measure. But there are many stops before you get to the terminal station.

How about we start with just raising the PS3 price? Or maybe closing a bunch of studios? Or perhaps even raising the price of the games by another $5? Perhaps it is time to charge for PSN?

All of these steps would have been inconcievable just 6 months ago but will be accepted with much more understanding if the alternative is the lose of the whole division.