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misterd said:
Sony largely expanded the market by simply keeping up w/ gamers as they got older. Their target audience was 20-30 something males who would have been gamers in their teens. They weren't going after seniors and soccer moms.

 It's true... Sony marketed for the 19 - 30.  Last gen the average gamer age was 25 - 35yr male.  It is changing now but I think it will continue to grow with the similar age group.  I was 20 when I got my ps1 :) and being a gamer since I was 7 or so It becomes apart of your everyday life.  Same as the "Internets" - G.W.Bush j/ks



  Unleash The Beast!  

End of 2011 Sales: Wii = 90mil, 360 = 61mil, PS3= 60mil