- Keep the price to ensure the company and division do well.
- Emphaize value. Advertise BR capabilities, other multimedia capabilities, give vouchers for BR movies with a purchase of a PS3. All this while showing the games that the PS3 offers.
- BC has to come back. How expensive is the Emotion Engine anyway? Sony, you have a large userbase of PS2 users, how about getting them to buy a PS3? Every SKU has to have it.
- Bundles. Every SKU will have a game bundled with it. Each and every one. $400 for an SKU with one game. $425 for one with two games. $400 SKU will have two vouchers for BR movies, $425 will have three.
- When the division starts being profitable, drop the price to $350 and $375. Then, $300 and $325. The bundles stay!
- Better marketing: Just show off the games. As simple as that.
- Aggresive marketing: aim at the weknesses of your opponents. Like 360 hidden costs, etc...
