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"What is the number one rule of business. Give the customer what they want. What is the second rule of business. It is ten times cheaper to keep the customer you have then to convince a customer you do not. What is the third rule of business follow the first two rules, and find out how you can profit by following the first two rules."

And that even counts for the Wii. Nintendo spent quite a bit on R&D, and they had to dock specs to keep the system affordable. Not to mention one of their biggest marketing campaigns ever at $30 million.



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs