Price and giving folks a laundry list of reasons to quit buying a 360. At this point, the 360 has gained - exclusive or 3rd party games with exclusive content - good BC (now that gaming without a HD or big memory card on LIVE ain't happening) and drop the arrogance. They will gain sales after the price cut, but the 360 will continue to sell. By the time MS leaves the game, they'll take second place and let Ninny have the win.
Tough times in Sony's camp right now.







