Just How Did Sony Topple It's Console Empire with PS3?

[FishyJoe]

NJ5 said:

Bboid said:

 production cost has been halved since january 08 which puts it in the 400-450 range and rumored to be around 400 since jan-may 08.  Most estimate a breakeven/ small loss. This was in almost every gaming blog/online chronicle/WSJ print in january 08.

If I had a penny for every article claiming that with no evidence...

The best information (from Sony's Chief Financial Officer to investors) says they're probably not breaking even yet (and this was before the dollar/euro plunged):

Dan, your second question, PS3 cost update, since the introduction the cost has drastically decreased. How much I cannot disclose it. However, we can expect that sometime in late fiscal year '08, the cost to be equal to the selling price. Currently, the cost is higher than the price, but toward the second half the fiscal year '08 we could catch up.

Source

 

 

Not to mention this statement was before the currency problems.