Sony "We've expanded the market before the Wii" Ps3 outsells Xbox 3 to 1

[FishyJoe]

"…We’re very happy Nintendo broadened the market to where we have never gone. But Sony is going places where EA and Microsoft have never been."

I'm still trying to make sense of this statement. Is there something happening between Sony and EA other than the framerate problems that we don't know about?