I have to agree with this article more than not.
When was the last time you saw an advertisement for Blu-Ray by itself? Of course you see an advertisement for a movie and at the end it may say also comes in blu-ray. But what I mean is when did you see an add just for blu-ray or a stand alone player? I can't remember the last time I saw one.
Yes a lot of people do know what blu-ray is but there are millions out there who have no idea. Take my dad for instance, he has an HDTV and pays extra for HD channels. But he had no idea what Blu-ray was until he came over to my house for thanksgiving and I was watching a Blu-ray movie. Would he be a potential customer? I would imagine yes. There are tons of these type people out there and Sony does nothing to lure them in. (IMO) Better marketing for Blu-Ray and the PS3 is needed in general. And until this happens Sony has no chance of getting Blu-Ray or the PS3 into the mainstream.
"If you've got them by the balls their hearts and minds will follow."
Quote by- The Imortal John Wayne, the original BADASS!
