PlayStation by the Numbers
November 2008
PlayStation Brand Continues Strong Sales Momentum Into the Holiday Season; PS3 Hardware Sales Grow 60% Year-to-Date
Total PlayStation Hardware Unit Sales in November 2008 Top 1 Million
The PlayStation brand began the holiday season by posting solid sales at retail across its three platforms, with more than 1 million hardware units sold in November 2008, a 93% growth from the October 2008, according to NPD.
PLAYSTATION®3 (PS3™) has continued its strong momentum during the holiday season with 378,071 hardware units sold in November, representing an increase of almost 100% from October. From January to November 2008, more than 2.8 million PS3s have been sold in the U.S., representing a year-to-date hardware sales growth of more than 60%.
Fueled by an unmatched holiday line-up of blockbuster first and third-party titles, more that 3,552,456 software units were sold for PS3 in November, representing a year-to-date growth of 150%.
Top-selling exclusive games for PS3 in November included hot titles for the hardcore gamer and family alike, from the pulse-pounding first-person shooter Resistance 2, to one of the best-rated games of the year, LittleBigPlanet.Third-party must-have titles -- including Activision’s Call of Duty: World at War, Midway Games’ Mortal Kombat vs. DC Universe, and Electronic Arts Sports’ Madden NFL 09 – rounded-out the best-selling games for the platform.
In November, the PlayStation nation continued to turn to the PlayStation®Network for entertainment content, including: new PlayStation games such Super Street Fighter II Turbo HD Remix and Age of Booty; original content such as Qore: Episode 5 and Xam’d: Lost Memories, Season 2; and new blockbuster additions to the video delivery service, including Hancock and Indiana Jones: Kingdom of the Crystal Skull. There are currently more than 15 million registered PlayStation Network accounts worldwide.
PSP® (PlayStation®Portable) and the Ratchet & Clank: Size Matters PSP Entertainment Pack proved to be a popular choice for movies, games and entertainment content on-the-go in November, with 420,539 units sold. This represents an increase of 118% from October.
PlayStation®2 (PS2) and the LEGO Batman: The Videogame PS2 Entertainment Pack posted solid sales in November, with 205,944 hardware units sold, a 51% increase from the previous month.
Power of the PlayStation Portfolio
The PlayStation brand generated strong sales across all three platforms, earning $663 million in November.
Year-to-date (Jan-Nov), the PlayStation brand generated more than 5 billion in revenue, representing an 11% growth year-to-date.
PlayStation total hardware revenue was $261 million in November, representing a year-to-date growth of 9%.
PlayStation total software revenue in November was $352 million, representing a year-to-date growth of 16%.
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.
