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"...Nintendo is actually encroaching on Sony’s casual market ..."

Yea, and the 100 million or Gameboys that were synonmous with the words "airplane" "road trip" or even "car ride" didn't expand the market. Heck go on a plane and look at the safety card, when it says 'don't use electronics before take off' there is usally a picture of a battery, a pair of headphones, and a gameboy.