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EaglesEye379 said:

And I believe the next big thing in TV - the OLED technology will give Sony a true run for its Bravia profits - Samsung is catching up very quickly. Its already happening - they have to be at a more competitive price for their Electronics products which will dent their margins.

This has led to their strategy of raising the prices for Electronics - so they are banking on the sales volume to stay constant with higher prices. I think this wont turn out well because of the competition as I mentioned earlier - but who knows, the Bravia LCD still sells alot.

 

you do know that LCD production for Sony/Samsung is joint venture right?  Most of the differences between the 2 sets are processing engines and asthetics.  Their joint venture in lcd technology/production is also strenghtening and is why both brands of TV's are almost always priced nearly identically.