Why are PS3 figures so low this close to Xmas?

[Slimebeast]

Obiously it's a matter of quality of the X360 experience.

Despite the X360 costing $300 a whole three years after release, compared to $400 for the PS3 only two years after release, most gamers prefer the X360.

And the X360 has potential to drop the price even more than the PS3.