I have to say it is going to be interesting to see what the future of the playstation brand is. Some people were discussing the PS4 earlier which is interesting. R+D costs for a new console are pretty high. The PS3 was lucky in that the huge success of the PS2 managed to offset it's development costs. However with the PS4 sony are going to have be to developing it when the PS3 is making huge losses.
I find it strange people keep talking about how the Games divison has always been a great earner for Sony. In the last few years it has managed to destroy a huge amount of the profits it made over all the previous years. The games division made money because sony were selling a 100million consoles and were the comfortable market leader. Realistically the PS3 is never going to reach 100million. To carry on in the console market Sony need to invest in the PS4 while struggling to make money with the Ps3. In the foreseeable future the games division of sony is not going to be strong. If they want to carry on in the market then by the time the PS3 is making some money it will need to be developing the PS4.
Im sure the PS3 isn't going to go under but if sony go on to make a PS4 seems pretty hit or miss at the moment.
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