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PS3 will be lucky to survive for 7 years let alone 10 years. PS3 slow console sales and getting killed by the Wii60 is destroying the moral of Sony fans worldwide.
Sony has invested a lot of money into Blu-Ray on the PS3 and it has backfired so far. PS3 is still making an average loss of around $100 per PS3 sold. PS3 consoles were initially sold for a much higher per console sold in the first year of the PS3.
DVDs are continuing to heavily outsell Blu-Rays.
5 years on from now Blu-Ray will be superseded with better technology and the online distribution is a much cheaper alternative than an expensive disc storage device.