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The 10 year plan was a fairly well educated promise made by Sony when they assumed we sold 100mill + with ps1 and ps2 each so we will be able to float on through once again. Clearly not how thing's turned out in the slightest, was made obvious from day 1 to day 1000 ( or close lol ).

But im sure they still plan on having the ps3 out for those 10years. Will it sell ? No ( well it well sell, but not very well )  , will it be profitable ? No. ( could get close to breaking even though )