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My current guess:

Humans strive for social acceptance and would rather play what's "hot" or going to be hot so they can talk with their friends about how awesome it is, similar to people's desire to see the newest movies the day they come out. So if the majority of gamers play CoD you'll also want to play CoD, now what happens when the vast majority of gamers own a different system than you? The hot games you're able to play are multiplatform, while 1st party exclusives especially those not part of a successful series will be almost totally ignored. Expect this trend to continue to KZ2 even if it turns out to be the best shooter ever made.