Words Of Wisdom on 04 December 2008
| bdbdbd said: @Onyxmeth: I didn't mean it as contradicting argument. More like one that asks for better definition, since Sony is pushing the advertizing, which means that on that part, it can't be crappy, but it looks like that the ads aren't reaching people as they should. Basically they are running the same idea as they did with PSX, the ads contain somekind of "surprising element". For example the Motorstorm ad that i see pretty often, it starts with a butterfly on a close-up, which breaks in pieces. At that phase, you'd think they advertize Bravia or a digicamera, but then the view goes to a car, you'll notice it's a Motorstorm ad. The ad basically works, but after the first scene, the rest looks graphically like crap. Then the LBP ad that i remember: first it starts with a family theme, theres pictures about the family members, the atmosphere is nice and warm and Sackboy is advancing the stage. Then suddenly bombs fly somewhere and blows up something on the stage. That ad doesn't work at all. So basically Sony is running "the third place" and "play b3yond" -type of ads again (in a little different way this time), but has changed, is the people who "bought" the ads back then, have grew up. Now Sony is advertizing its console for teenagers again, but the problem is, that the teens don't have the kind of money that's needed to buy a PS3. Sony would propably reach the customer that has the money better, by advertizing like Nintendo does with Wii Fit and games like that. |
The "Live in your world, play in ours" ad campaign was brilliant. This play b3yond one is lame and it shows.
