| bdbdbd said: @Onyxmeth: I don't know about the marketing. Sony is pushing really hard, but the lack of exclusives (in multiplatform games 360 has the advantage due to its price, which means it makes no sense to advertize multiplatform games). To me the "crappy marketing" seems more like Sony not understanding to who they are marketing the product. The thing that Sony did wrong, was that PSP was more targeted to home console owners and pricing PS3 out of the consumers range, to who they wanted to market the product. And as a side note, the gamers Sony had in the previous gens, grew up and out of Playstation, so the marketing that worked earlier, doesn't work in the same fashion to same people anymore. |
I think that's hitting the nail on the head right there.
In Australia, like I mentioned above, I've seen one late night Resistance 2 commercial and only once. But I've seen a fair amount of motorstorm 2 ads on tv AND littlebigplanet poster ads.
In a Wii-dominated world, I believe the way they've marketed LBP is just asking for fail:
"In my world, I fart when I'm happy"
That might be cute, but no parent in their right mind would spend $700 on a PS3 just for that one game, when the Wii costs $388 and from what the world is telling them, there are way more "good" games on the Wii (cough carnival games cough).
One thing I must say Sony is doing well is that they're finally bundling games consistently (first it was LBP a month ago, now it's Resistance 2 in Australia).
